Troy Joyner, PMP, President, has been engaged in sales and marketing, business management and project launches since 1994.

His enthusiastic and balanced approach to metrics driven launches has provided the insight for the BMega Launch blueprint and the BYOB Trustee Masterplan.



Born in San Antonio, Texas. Raised in Minnesota. The grandson of Floyd Joyner, Minnesota State Champion Boxer, trainer and philanthropist. Troy was raised in the gyms to perform, compete and give back. His first job was selling candy door to door at age 9.

He excelled past his peers and competed with the older teenagers in daily sales and it was then the paradigm shift happened in his mind that he had a gift. A skillset that would allow him to create cashflow.

Professional Life


Troy graduated from Wayzata high school and went on to the University of Minnesota business management program. He immediately started his first company, Down for Dirt Records. Troy was always a gifted writer and that skill developed in school so he wanted to do something with it. So, he started writing music and performing his own work in the studios and at local venues while selling Tapes and CDs.

During his second studio album release, he was introduced to a real estate developer who offered him the opportunity to invest in some rehab properties in his local neighborhood. Within 1 year, Troy acquired 18 rental units and a condominium downtown on the river, with a net worth of over 2 million dollars. He was 23 years old. 

Troy later went on to acquire his associates in business management, associates in paralegal studies specializing in commercial law and his PMP certification as a project management professional.

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Bmega.Coach is a full service Consulting firm specializing Certified Project Management, Corporate structuring, Finance, Asset protection and offering Tech development camps to underprivileged students.

The BMega Launch Blueprint is a Sales and marketing fast track methodology which provides the step by step guide to launch, growth, training, scaling and a potential exit.


My goal is to add value to the world. That starts with our minds, bodies and finances. please explore how I can help YOU accomplish your goals in the following service areas. 

Private Label Coaching

High Quality physical and digital products your company can label and distribute as your own. I will hold you accountable to WIN in this space! lets discuss your business now! 

sales training

Training small businesses the past 12 years in sales process systems improvement and coaching systems for increased sales team performance. Schedule your system analysis now. 

cashflow manangement training

Schedule your analysis consultation today! I have custom built systems which will help you aggregate, manage and forecast your finances. Includes coaching on these systems for 90 days! 

Cosmetic Products and services

Beauty products and services are BOOMING! We have several business systems in this market and we are seeking partners and distributors who want to WIN! Lets Talk!

short term rental

JV opportunities and coaching in the highest grossing property rental niche available. I will provide the exact systems and training to fast track into your 1st STR in 90 days. 

ecosystem consulting

I will help you scale your one or two product system to a full ecosystem of branded products and services to scale customers experience to a long term relationship with your business. 

Schedule your consultation now! 

my Latest Featured Projects

I’m extremely in love with AI Technology and Future Programs.



One of Troy’s creative downloads is a humanitarian platform Called Coach.AI.  The COACHAI DAO Project was formulated out of the desire to use Real estate, education and health services to provide a submersive 3-6 month technology sales boot camp for the underserved, starting with the ex-offender and homeless communities. These mini tech incubators/bootcamp facilities are titled CoachAI Tech Camps. This project led Troy all over the world, establishing high level relationships with tech pioneers. It’s a rebel movement.

BTC Rebel logo

Gaming Software

Troy is an artist and Rebel with deep passion for the upliftment of melanated people. His deep historic and ancestral artisan spirit needed a platform and a voice to express itself in this new age of economic technology which is clearly a common calling and phenomenon amongst the tribes because the AI breakthrough is a derivative of the evolution. is a GameFi platform which allows gaming developers, music and film artists, digital artists to create new and inspired works based on the local rebels in their local economies and individual awareness and mint and auction these art pieces in a syndicated platform. Generating revitalized and new expressions of these historic Rebels, known and unknown to the world at large, but reborn in the new technology for the world to embrace.

Projects Completed
Happy Clients
Ongoing Projects

Work With Coach Troy

These are projects which I have personally developed, with my team, and utilize to generate income. I do not provide financial advice. 
Do your own Due Diligence. 


Experienced, Transparent and Accessible Coaches.

News Trader

Your #1 Source for News that Moves the Markets!


The AI Tech Camp and Affiliate Project.

Giving Back

Once Troy made the pivot from music to talk Real Estate as a focus of income he discovered something very enlightening. Urban youth were highly attracted to and impacted by music. However, it was a narrow window of high level success which could affect generational wealth. During his recording sessions they were always younger guys and girls who would come hang out at the studio to learn and be mentored. So with the help of a mentor and his wife, Troy and his partner Orlando turned the studio into a school called Studio 4 High School for recording arts.

The idea was to offer core curriculum and studio recording electives while mentoring the youth about wealth, real estate and other trades. Using music as the magnet while Giving them the opportunity to stay motivated to graduate and see other wealth building opportunities as future options.

To this day studio 4 High School for recording arts has graduated thousands of students and has upgraded the facilities to buying an old Bally’s Gym on University Avein St. Paul and turning it into a world class recording and educational facility.